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~isPartOf:"The journal of product & brand management"
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Search: subject:"Social-Media"
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Social Web
68
Social web
68
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
64
Markenführung
64
Internet marketing
55
Online-Marketing
55
Brand image
47
Markenimage
47
Brand
35
Markenartikel
34
Beziehungsmarketing
33
Relationship marketing
33
Social media
31
Viral marketing
19
Virales Marketing
19
Customer integration
10
Emotion
10
Kundenintegration
10
Advertising effects
8
Brand loyalty
8
Online retailing
8
Online-Handel
8
Werbewirkung
8
Brand love
7
Consumer engagement
7
Facebook
7
Brand communities
6
Markentreue
6
Brand engagement
5
Luxury goods
5
Luxusgüter
5
Advertising
4
Brand co-creation
4
Celebrity endorsement
4
Celebrity-Werbung
4
Experiment
4
Fashion
4
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81
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81
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Tafesse, Wondwesen
2
Veloutsou, Cleopatra
2
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1
Amelia, Maria Veronica
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Arcand, Manon
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The journal of product & brand management
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
142
International journal of advertising : the review of marketing communications
140
Journal of management information systems : JMIS
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
Journal of marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of e-business research : an official publication of the Information Resources Management Association
74
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ECONIS (ZBW)
81
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81
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1
The influence of brand-related
social
media
content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on
social
media
and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
6
Bilingual brand communities? : strategies for targeting Hispanics on
social
media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
7
The impact of
social
media
evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
9
The impact of employees'
social
media
advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
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