//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
67
Markenführung
67
Consumer behaviour
65
Konsumentenverhalten
65
Internet marketing
55
Online-Marketing
55
Brand image
51
Markenimage
51
Social Web
45
Social web
45
Brand
32
Markenartikel
31
Beziehungsmarketing
24
Relationship marketing
24
Social media
23
Advertising effects
20
Werbewirkung
20
International marketing
15
Internationales Marketing
15
Viral marketing
13
Virales Marketing
13
Advertising
12
Werbung
12
Celebrity endorsement
10
Celebrity-Werbung
10
Online retailing
9
Online-Handel
9
Customer integration
8
Kundenintegration
8
Emotion
7
Consumer engagement
6
Facebook
6
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Brand loyalty
5
Brand trust
5
Internal branding
5
Markentreue
5
more ...
less ...
Online availability
All
Undetermined
64
Free
1
Type of publication
All
Article
85
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
86
Author
All
Guzman, Francisco
2
Kennedy, Eric
2
Stavros, Constantino
2
Abratt, Russell
1
Amelia, Maria Veronica
1
Ar, Aybeniz Akdeniz
1
Athaide, Gerard A.
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Badir, Yuosre F.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bendixen, Michael
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Biedenbach, Galina
1
Blankson, Charles
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Broyles, S. Allen
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Guoliang
1
Cai, Jian
1
Cambra-Fierro, Jesús
1
Castillo, Ernesto del
1
Centeno, Edgar
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Chipp, Kerry Fiona
1
Cicek, Mesut
1
Clayton, Michael
1
Coffie, Stanley
1
Coker, Kesha K.
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
International journal of advertising : the review of marketing communications
262
Journal of marketing communications
262
SpringerLink / Bücher
262
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
194
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Journal of promotion management : innovations in planning and applied research
119
Springer eBook Collection
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
95
Information systems research : ISR
93
Tourism management : research, policies, practice
93
European journal of operational research : EJOR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Journal of international consumer marketing
88
Young consumers : insight and ideas for responsible marketers
88
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->