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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
110
Konsumentenverhalten
110
Brand management
108
Markenführung
108
Brand image
84
Markenimage
84
Brand
72
Markenartikel
72
Social Web
36
Social web
36
Brand loyalty
33
Internet marketing
28
Online-Marketing
28
Markentreue
25
Customer satisfaction
19
Kundenzufriedenheit
19
Customer integration
17
Kundenintegration
17
Emotion
16
Social media
16
Customer value
13
Kundenwert
13
Marketing management
12
Marketingmanagement
12
Brand love
11
Viral marketing
11
Virales Marketing
11
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Confidence
8
Vertrauen
8
Brand experience
7
Brand identification
7
Brand trust
7
Luxury goods
6
Luxusgüter
6
Personality psychology
6
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125
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126
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126
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English
126
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Guzman, Francisco
7
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Ahmad, Fayez
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
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Bal, Anjali
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Balaji, M. S.
1
Balasubramanian, Siva Kumar
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Ballerini, Jacopo
1
Banerjee, Shubhomoy
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Barbarossa, Camilla
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Baudry, Damien
1
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1
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1
Behi, Azza Temessek
1
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1
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The journal of product & brand management
Journal of business research : JBR
1,022
Journal of retailing and consumer services
854
International journal of hospitality management
593
Industrial marketing management : the international journal for industrial and high-tech firms
552
SpringerLink / Bücher
530
Journal of Services Marketing
414
The journal of services marketing
366
The service industries journal
347
Tourism management : research, policies, practice
266
International journal of contemporary hospitality management
263
Journal of travel and tourism marketing
260
The journal of business & industrial marketing
254
Journal of the Academy of Marketing Science
252
Journal of hospitality marketing & management
240
Journal of strategic marketing
231
International Journal of Bank Marketing
219
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
218
European Journal of Marketing
217
Psychology & marketing
211
IMF Staff Country Reports
202
Journal of marketing
201
Journal of service research : JSR
199
Journal of service management
188
Asia Pacific journal of marketing and logistics
181
Cogent business & management
177
Journal of Consumer Marketing
176
International Journal of Contemporary Hospitality Management
175
International journal of electronic customer relationship management : IJECRM
166
Services marketing quarterly
166
European journal of marketing : EJM
163
Journal of retailing
161
Journal of marketing management : MM
156
Service business
153
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
144
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Journal of Business & Industrial Marketing
142
Strategic Direction
142
International journal of production economics
141
Gabler Edition Wissenschaft
138
Marketing intelligence & planning
138
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ECONIS (ZBW)
126
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1
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126
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
The influence of brand-related social media content on
customer
extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
Antecedents and consequences of
customer
inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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