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~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Persönliche Identität"
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Personality psychology
25
Persönlichkeitspsychologie
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Consumer behaviour
19
Konsumentenverhalten
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Brand image
18
Markenimage
18
Brand management
16
Markenführung
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Alwan, Mohammed
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Barbarossa, Camilla
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Barth, J. E.
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Benhabib, Abderrezzak
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Bilgihan, Anil
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The journal of product & brand management
Journal of business research : JBR
241
Discussion paper series / IZA
213
Journal of vocational behavior
185
Journal of business ethics : JOBE
126
IZA Discussion Paper
110
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
Journal of business and psychology
105
Journal of career development
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
93
International journal of selection and assessment
88
Journal of economic psychology : research in economic psychology and behavioral economics
85
Working paper / National Bureau of Economic Research, Inc.
85
NBER working paper series
77
International journal of hospitality management
75
Human relations
72
Journal of retailing and consumer services
70
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
70
Psychology & marketing
70
Journal of managerial psychology
67
NBER Working Paper
67
Journal of economic behavior & organization : JEBO
63
Journal of business venturing
62
Academy of Management journal : AMJ
61
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
61
Human performance
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of management : JOM
56
CESifo working papers
54
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
54
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
51
International journal of entrepreneurship and small business
49
International entrepreneurship and management journal
47
Leadership & organization development journal
45
Human relations : towards the integration of the social sciences
42
SpringerLink / Bücher
42
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
41
Cogent business & management
39
The international journal of human resource management
38
Tourism management : research, policies, practice
38
Group & organization management : an international journal
37
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ECONIS (ZBW)
25
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25
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1
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
5
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
6
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
7
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
8
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
9
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
10
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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