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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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7
Business-to-business marketing
7
New product development
6
Produktentwicklung
6
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2
Innovation adoption
2
Innovationsakzeptanz
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The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
240
Journal of Business & Industrial Marketing
205
Journal of business-to-business marketing
130
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Journal of marketing
34
Springer eBook Collection
34
European Journal of Marketing
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of Services Marketing
19
Marketing Intelligence & Planning
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
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ECONIS (ZBW)
7
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
The role of marketing resources in radical innovation activity : antecedents and payoffs
Kyriakopoulos, Kyriakos
;
Hughes, Matthew
;
Hughes, Paul
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011599086
Saved in:
3
Help or hindrance? : causal ambiguity and supplier involvement in new product development teams
Potter, Antony
;
Lawson, Benn
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 794-808
Persistent link: https://www.econbiz.de/10009771317
Saved in:
4
Two sides of the same coin : how do different dimensions of product program innovativeness affect customer loyalty?
Stock-Homburg, Ruth
;
Zacharias, Nicolas A.
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10009752188
Saved in:
5
Dynamic use diffusion model in a cross-national context : a comparative study of the United States, Sweden and India
Shih, Eric
;
Venkatesh, Alladi
;
Chen, Steven
;
Kruse, Erik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009703670
Saved in:
6
Shouldn't customers control customized product development
Smets, Lydie P. M.
;
Langerak, Fred
;
Rijsdijk, Serge A.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10010210848
Saved in:
7
Managing diffusion barriers when launching new products
Talke, Katrin
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 537-553
Persistent link: https://www.econbiz.de/10003980065
Saved in:
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