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~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Service quality"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Customer integration
Service quality
United States
Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
106
Customer satisfaction
101
Kundenzufriedenheit
101
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
29
Service industry
29
Customer experience
21
Einzelhandel
21
Retail trade
21
Beschwerdemanagement
20
Complaint management
20
Viral marketing
20
Virales Marketing
20
Online retailing
19
Online-Handel
19
Satisfaction
17
Services
17
Social Web
17
Social web
17
USA
17
Brand management
16
Dienstleistung
16
Markenführung
16
Customer engagement
14
Kundenintegration
14
Servicescape
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Loyalty
12
Markenimage
12
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1
Type of publication
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Article
135
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
135
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English
135
Author
All
Sharma, Piyush
5
Klaus, Philipp
4
Hollebeek, Linda D.
3
Mattila, Anna S.
3
Basso, Kenny
2
Benoit, Sabine
2
Blodgett, Jeffrey
2
Bruce, Helen L.
2
Carlson, Jamie
2
Chen, Ivy S. N.
2
Choi, Beom Joon
2
Collier, Joel E.
2
Dodds, Sarah
2
Ha, Hong Youl
2
Ha, Jooyeon
2
Jang, Soocheong
2
Koku, Paul Sergius
2
Luk, Sherriff T. K.
2
Matos, Celso Augusto de
2
Medler-Liraz, Hana
2
Palakshappa, Nitha
2
Palmer, Adrian
2
Rosenbaum, Mark
2
Schuster, Lisa
2
Seger-Guttmann, Tali
2
Tram-Anh Ngoc Pham
2
Voorhees, Clay M.
2
Ahmad, Hassan
1
Ahmed, Zafar U.
1
Akamavi, Raphaël K.
1
Aksoy, Lerzan
1
Aldas-Manzano, Joaquin
1
Ali, Ameer
1
Ali, Fayaz
1
Alkire, Linda
1
Almanza, Barbara
1
Altobello, Suzanne
1
Anaya, Gerardo Joel
1
Anaza, Nwamaka A.
1
Ashill, Nick J.
1
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Published in...
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The journal of services marketing
Journal of business research : JBR
569
Journal of retailing and consumer services
539
International journal of hospitality management
294
The journal of product & brand management
257
The journal of brand management : an international journal
226
Psychology & marketing
182
Journal of consumer research : JCR ; an interdisciplinary bimonthly
177
Asia Pacific journal of marketing and logistics
133
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
112
European journal of marketing : EJM
111
Journal of international consumer marketing
111
International journal of contemporary hospitality management
106
The journal of consumer marketing
101
International journal of consumer studies
99
Journal of fashion marketing and management
97
Cogent business & management
94
Journal of the Academy of Marketing Science
93
Journal of marketing communications
91
Services marketing quarterly
90
The service industries journal
88
Journal of strategic marketing
87
Journal of marketing
84
Marketing intelligence & planning
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
International journal of retail & distribution management
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of global marketing
72
Tourism management : research, policies, practice
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Marketing letters : a journal of research in marketing
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
Journal of service research : JSR
59
International marketing review
58
Journal of Islamic marketing
57
Journal of marketing management : MM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of internet marketing and advertising : IJIMA
53
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ECONIS (ZBW)
135
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61
A re-examination of service standardization versus customization from the consumer's perspective
Ding, Ying
;
Keh, Hean Tat
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011445604
Saved in:
62
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
63
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
64
How does customer orientation influence authentic emotional display?
Huang, Yu-Shan
;
Brown, Tom
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 316-326
Persistent link: https://www.econbiz.de/10011524406
Saved in:
65
Consumer envy during service encounters
Anaya, Gerardo Joel
;
Miao, Li
;
Mattila, Anna S.
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
Saved in:
66
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
67
The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings
Kim, Hyun Sik
;
Choi, Beom Joon
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 384-397
Persistent link: https://www.econbiz.de/10011615454
Saved in:
68
The role of service relationships in employees' and customers' emotional behavior, and customer-related outcomes
Medler-Liraz, Hana
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011615477
Saved in:
69
Strategies to enhance consumers' identification with a service firm
Huang, Min-Hsin
;
Cheng, Zhao-Hong
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011615483
Saved in:
70
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
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