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~isPartOf:"The marketing review"
~person:"Brooks, Neil"
~person:"Piercy, Nigel"
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Brooks, Neil
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The marketing review
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Small business exporting: adoption of innovation
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Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
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Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
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Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
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