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~isPartOf:"The marketing review"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
Unternehmenserfolg
Marketing management
48
Marketingmanagement
48
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Markenimage
6
Brand
5
Firm performance
5
KMU
5
Marketing
5
SME
5
Advertising
4
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Großbritannien
4
Markenartikel
4
Marketing communication
4
Online-Marketing
4
United Kingdom
4
Werbewirkung
4
Werbung
4
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3
Competitive advantage
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Innovation
3
Market orientation
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Social Web
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Social web
3
Strategic marketing
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16
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Melewar, T. C.
2
Agarwal, Ridhi
1
Agrawal, Shivan
1
Alryalat, Mohammad Abdallah Ali
1
Bajpai, Naval
1
Banerjee, Saikat
1
Broderick, Amanda J.
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Durkin, Mark
1
Dwivedi, Yogesh Kumar
1
Gupta, Mahesh Chander
1
Johnston, Malcolm
1
Kandhadai, Ravi
1
Kaur, Gurjeet
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Mathur, Manisha
1
Muruganantham, G.
1
Panwar, Tapish
1
Piercy, Niall
1
Priyadharshini, K.
1
Rana, Nripendra P.
1
Saxena, Rajan
1
Sayal, Amber
1
Singh, Ramendra
1
Taiminen, Heini
1
Willi, Christine Hallier
1
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The marketing review
Journal of business research : JBR
117
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
57
The journal of brand management : an international journal
45
The journal of business & industrial marketing
34
The journal of product & brand management
34
Journal of retailing and consumer services
32
European journal of marketing : EJM
31
Journal of the Academy of Marketing Science
29
Journal of marketing communications
26
Cogent business & management
24
Journal of marketing management : MM
24
International marketing review
23
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
20
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
SpringerLink / Bücher
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Springer eBook Collection
16
International business review : the official journal of the European International Business Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
European research studies
13
International journal of hospitality management
13
Journal of global marketing
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International entrepreneurship and management journal
12
International journal of advertising : the review of marketing communications
12
Business horizons
11
Journal of international marketing
11
Journal of promotion management : JPM
11
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
AMS review : official publication of the Academy of Marketing Science
9
Australasian marketing journal
9
International journal of retail & distribution management
9
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ECONIS (ZBW)
16
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10
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16
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date (oldest first)
1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
3
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
4
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
5
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
6
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
7
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
8
One gets what one orders : utilisation of digital marketing tools
Taiminen, Heini
- In:
The marketing review
16
(
2016
)
4
,
pp. 389-404
Persistent link: https://www.econbiz.de/10011894558
Saved in:
9
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
10
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
1
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