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~isPartOf:"The marketing review"
~subject:"Location policy"
~subject:"Place marketing"
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Location policy
Place marketing
Standortmarketing
7
Brand management
5
Markenführung
5
Place branding
3
Tourism marketing
2
Tourismusmarketing
2
Bibliometrics
1
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1
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1
Brand equity
1
Brand image
1
Branding
1
City marketing
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Erkenntnistheorie
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Stevens, Vidar
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Brorström, Sara
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Leicht, Thomas
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Lucarelli, Andrea
1
Skinner, Heather
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Walmsley, Ben
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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The marketing review
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
SpringerLink / Bücher
10
Tourism management : research, policies, practice
10
Europäische Hochschulschriften / 5
9
Springer eBook Collection
9
The journal of product & brand management
8
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
7
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
Städte und Regionen im Standortwettbewerb : neue Tendenzen, Auswirkungen und Folgerungen für die Politik
7
Wirtschaftspolitische Blätter
7
International review on public and non-profit marketing
6
Journal of state taxation
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
The journal of brand management : an international journal
6
Urban events, place branding and promotion : place event marketing
6
Wirtschaftspolitik und Wirtschaftsförderung auf kommunaler Ebene : theoretische Analysen und praktische Beispiele
6
Working paper / National Bureau of Economic Research, Inc.
6
Ifo-Schnelldienst
5
Regionalwirtschaft : global denken, lokal und regional handeln
5
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
5
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Berichte und Gutachten / Deutsches Institut für Entwicklungspolitik, DIE
4
Clusters, networks, and innovation
4
Discussion paper series / IZA
4
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4
Forschungs- und Sitzungsberichte der ARL
4
INEF-Report
4
Ifo-Dresden-Studien
4
Keine Strategie ohne Verantwortung : Perspektiven für eine nachhaltige Standort- und Regionalentwicklung
4
Qualitative market research : an international journal
4
Schriftenreihe Wirtschaftspolitik in Forschung und Praxis
4
Sonderheft / Institut für Wirtschaftsforschung Halle
4
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ECONIS (ZBW)
7
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1
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
2
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
3
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
4
Special issue : 2nd International Colloquium on Place Marketing and Nation Branding
International Colloquium on Place Marketing and Nation …
-
2013
Persistent link: https://www.econbiz.de/10010237418
Saved in:
5
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
Saved in:
6
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
7
National theatre of Scotland and its sense of place
Walmsley, Ben
- In:
The marketing review
10
(
2010
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10003980717
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