Problematising place branding research : a meta-theoretical analysis of the literatur
Andrea Lucarelli; Sara Brorström
| Year of publication: |
2013
|
|---|---|
| Authors: | Lucarelli, Andrea ; Brorström, Sara |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 1, p. 65-81
|
| Subject: | Place branding | Interdisciplinary | Ontology | Epistemology | Metatheoretical review | Standortmarketing | Place marketing | Bibliometrie | Bibliometrics | Markenführung | Brand management | Erkenntnistheorie | Ontologie | Interdisziplinäre Forschung | Interdisciplinary research | Stadtmarketing | City marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247025