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Marketing management
48
Marketingmanagement
48
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Markenimage
6
Brand
5
Firm performance
5
KMU
5
Marketing
5
SME
5
Unternehmenserfolg
5
Advertising
4
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Großbritannien
4
Internet marketing
4
Markenartikel
4
Marketing communication
4
Online-Marketing
4
United Kingdom
4
Werbewirkung
4
Werbung
4
Communication
3
Competitive advantage
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Innovation
3
Market orientation
3
Social Web
3
Social web
3
Strategic marketing
3
Wettbewerbsvorteil
3
Digital marketing
2
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48
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48
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English
48
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Melewar, T. C.
3
Lane, Nikala
2
Piercy, Nigel
2
Singh, Ramendra
2
Sinha, Jay I.
2
Agarwal, Ridhi
1
Agrawal, Shivan
1
Alryalat, Mohammad Abdallah Ali
1
Ang, Rodolfo P.
1
Annamalai, Balamurugan
1
Asaad, Yousra
1
Bajpai, Naval
1
Banerjee, Saikat
1
Baron, Steve
1
Basalingappa, Anita
1
Baumann, Chris
1
Bendiksen, Bjørn-Inge
1
Boddy, Clive
1
Brennan, Ross
1
Broderick, Amanda J.
1
Brooks, Neil
1
Brown, Stephen
1
Cameron, Philip
1
Canning, Louise
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Cohen, Geraldine
1
Cravens, David W.
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Durkin, Mark
1
Dwivedi, Yogesh Kumar
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Foscht, Thomas
1
Gbadamosi, Ayantunji
1
Gilmore, Audrey
1
Gray, David
1
Gray, Gordon T.
1
Grønhaug, Kjell
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The marketing review
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
72
European Journal of Marketing
69
Marketing Intelligence & Planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
48
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
5
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
6
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
7
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
8
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
9
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
10
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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