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~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
24
Marketingmanagement
24
Relationship marketing
8
Bank
3
Consumer behaviour
3
Großbritannien
3
Hotel industry
3
Hotellerie
3
KMU
3
Konsumentenverhalten
3
SME
3
United Kingdom
3
market orientation
3
Arbeitszufriedenheit
2
Communication
2
Confidence
2
Corporate culture
2
Dienstleistungsqualität
2
Internal market orientation
2
Internet marketing
2
Job satisfaction
2
Kommunikation
2
Online-Marketing
2
Service quality
2
Social Web
2
Social web
2
Spain
2
Spanien
2
Taiwan
2
Unternehmenskultur
2
Vertrauen
2
2005-2006
1
2005-2007
1
AHP approach
1
AHP-Verfahren
1
Bank marketing
1
Bankgeschäft
1
Banking services
1
Bankmarketing
1
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Article
8
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Article in journal
Bibliography included
Case study
Hochschulschrift
Aufsatz in Zeitschrift
8
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English
8
Author
All
Beatson, Amanda
1
Chen, Hui-ju
1
Chen, Su-chang
1
Chiao, Yu-ching
1
Chiu, Ya-kang
1
Gao, Lily
1
Geōrgopoulos, Antōnēs N.
1
Guan, Jyh-liang
1
Gudergan, Siegfried
1
Ha, Sejin
1
Liang, Austin Rong-da
1
Liang, Chiung-ju
1
Lin, Yi Hsin
1
Lings, Ian
1
Melero, Iguacel
1
Papazissimou, Lucas G.
1
Sesé, F. Javier
1
Stoel, Leslie
1
Tung, Wei
1
Wang, Wen-hung
1
Zhang, Chrystal B.
1
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Published in...
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The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing intelligence & planning
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing for higher education
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
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ECONIS (ZBW)
8
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8
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8
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1
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
2
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
3
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
4
The influence of service orientation and interaction orientation on consumer identification
Tung, Wei
;
Liang, Austin Rong-da
;
Chen, Su-chang
- In:
The service industries journal
34
(
2014
)
5
,
pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
Saved in:
5
Customer-driven philosophy in the banking industry under different ownership status : the case of Greece
Papazissimou, Lucas G.
;
Geōrgopoulos, Antōnēs N.
- In:
The service industries journal
29
(
2009
)
5/6
,
pp. 607-620
Persistent link: https://www.econbiz.de/10003880537
Saved in:
6
Does the length of a customer-provider relationship really matter?
Chiao, Yu-ching
;
Chiu, Ya-kang
;
Guan, Jyh-liang
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 649-667
Persistent link: https://www.econbiz.de/10003775764
Saved in:
7
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju
;
Chen, Hui-ju
;
Wang, Wen-hung
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 769-787
Persistent link: https://www.econbiz.de/10003775776
Saved in:
8
Employee behaviour and relationship quality : impact on customers
Beatson, Amanda
;
Lings, Ian
;
Gudergan, Siegfried
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003733143
Saved in:
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