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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Social web"
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Advertising
Consumer behaviour
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Brand management
63
Markenführung
63
Brand image
42
Markenimage
42
Tourism marketing
26
Tourismusmarketing
26
Destination management
21
Destinationsmanagement
21
Konsumentenverhalten
21
Social Web
17
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14
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14
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Campo, Sara
2
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2
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Yu, Chung-En
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Tourism management : research, policies, practice
Journal of business research : JBR
454
The journal of brand management : an international journal
298
The journal of product & brand management
298
Journal of retailing and consumer services
258
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
87
European journal of marketing : EJM
83
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of promotion management : innovations in planning and applied research
67
Journal of strategic marketing
66
International journal of advertising : the review of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
International journal of internet marketing and advertising : IJIMA
64
Journal of marketing management : MM
62
Journal of international consumer marketing
61
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
54
Journal of promotion management : JPM
53
International marketing review
49
Journal of fashion marketing and management
49
Journal of global marketing
49
Cogent business & management
48
International journal of consumer studies
48
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
European journal of marketing
40
International journal of advertising : the quarterly review of marketing communications
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of advertising research
38
International journal of contemporary hospitality management
37
Journal of international marketing
37
Journal of Islamic marketing
35
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ECONIS (ZBW)
32
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1
Customer touchpoints : conceptualization, index development, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
2
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
3
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
4
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
5
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
8
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
9
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
10
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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