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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
~subject:"Holiday behaviour"
~subject:"Social web"
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Search: subject:"branding"
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Advertising
Holiday behaviour
Social web
Brand management
63
Markenführung
63
Brand image
42
Markenimage
42
Tourism marketing
26
Tourismusmarketing
26
Consumer behaviour
21
Destination management
21
Destinationsmanagement
21
Konsumentenverhalten
21
Social Web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
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Beziehungsmarketing
12
Relationship marketing
12
Tourism
11
Tourismus
11
Urlaubsverhalten
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10
Place marketing
10
Standortmarketing
10
Brand
8
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8
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6
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6
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5
City marketing
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Stadtmarketing
5
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25
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Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Aranda, Evangelina
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
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1
Blaer, Madelene
1
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1
Can, Ali Selcuk
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Chen, Siyun
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1
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1
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Dilek-Fidler, Setenay
1
Ekinci, Yuksel
1
Evers, Uwana
1
Farrington, Thomas
1
Feng, Wenting
1
Fernández, Alejandra C.
1
Filieri, Raffaele
1
Frost, Warwick
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Gómez, Mar
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Hanna, Sonya
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Harrigan, Paul
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Tourism management : research, policies, practice
Journal of business research : JBR
141
The journal of brand management : an international journal
67
The journal of product & brand management
67
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of marketing management : MM
22
Business horizons
21
Journal of promotion management : JPM
21
Journal of advertising
20
Marketing intelligence & planning
20
Psychology & marketing
20
SpringerLink / Bücher
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of marketing
17
Cogent business & management
16
Springer eBook Collection
16
Journal of global marketing
15
Journal of strategic marketing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of destination marketing & management
14
Journal of fashion marketing and management
14
European journal of marketing
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of international consumer marketing
13
Marketing theory
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ECONIS (ZBW)
25
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1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
4
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
5
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
6
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
7
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
8
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
9
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
10
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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