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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Online-Marketing
Psychology of advertising
Relationship marketing
Internet marketing
76
Social Web
47
Social web
47
Tourism marketing
39
Tourismusmarketing
39
Consumer behaviour
32
Konsumentenverhalten
32
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27
Virales Marketing
27
Destination management
26
Destinationsmanagement
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24
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Okumus, Fevzi
4
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3
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2
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Tourism management : research, policies, practice
Journal of business research : JBR
342
International journal of internet marketing and advertising : IJIMA
201
Journal of retailing and consumer services
188
SpringerLink / Bücher
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of advertising research
134
International journal of advertising : the review of marketing communications
133
Journal of marketing communications
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Psychology & marketing
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of electronic marketing and retailing : IJEMR
84
Springer eBook Collection
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of promotion management : innovations in planning and applied research
79
Journal of internet commerce
78
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of advertising : official publication of the American Academy of Advertising
75
Technological forecasting & social change : an international journal
73
Electronic commerce research
64
Journal of promotion management : JPM
62
Cogent business & management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of technology marketing : IJTMkt
61
Journal of management information systems : JMIS
60
Journal of marketing
59
Journal of marketing research : JMR
58
Business horizons
57
The journal of product & brand management
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Journal of travel and tourism marketing
52
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
48
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ECONIS (ZBW)
77
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1
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
2
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
6
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
7
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
8
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
9
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
10
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
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