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~isPartOf:"Tourism management : research, policies, practice"
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Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
3
Advertising effects
2
Brand image
2
Fernsehwerbung
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Markenimage
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Television advertising
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Werbewirkung
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Destination management
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Destinationsmanagement
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Ereignisstudie
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Event study
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Film
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Filmwirtschaft
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Holiday behaviour
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India
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Indien
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Perception
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Product placements
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Reality television
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Brodowsky, Glen
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Huang, Yu-an
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Kim, Hyun Jeong
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Más Ruiz, Francisco José
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Sharma, Abhinav
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Tourism management : research, policies, practice
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Post-Print / HAL
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Beiträge zur Analyse und Entwicklung der Medien
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Europäische Hochschulschriften / 2
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
3
Research
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
Business horizons
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ECONIS (ZBW)
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1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
3
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
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