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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Werbeplanung"
~subject:"Zielgruppe"
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Search: subject_exact:"Impact of advertising"
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Werbeplanung
Zielgruppe
Advertising effects
34
Werbewirkung
34
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
8
Germany
8
Austria
7
Österreich
7
Advertising
6
Werbung
6
Advertising planning
5
Brand
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Consumer goods marketing
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Konsumgütermarketing
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Markenartikel
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Theorie
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Theory
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Brand management
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Direct marketing
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Direktmarketing
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Markenführung
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Brand image
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Estimation
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Fernsehwerbung
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Humor
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Marktforschung
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Measurement
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Print advertising
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German
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Baetzgen, Andreas
1
Bombe, Sandra
1
Brunner, Christian Boris
1
Dressler, Matthias
1
Esch, Franz-Rudolf
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Hoffmann, Stefan
1
Köten, Nurdane
1
Pogoda, Andreas
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Schwarz, Uta
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Strebinger, Andreas
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
31
International journal of advertising : the quarterly review of marketing communications
29
Young consumers : insight and ideas for responsible marketers
15
SpringerLink / Bücher
10
International journal of advertising : the review of marketing communications
9
A master class in brand planning : the timeless works of Stephen King
7
Journal of marketing communications
7
International journal of consumer studies
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Journal of fashion marketing and management
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of electronic commerce : IJEC
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing intelligence & planning
3
Operations research
3
Research
3
Advances in advertising research
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Akzente
2
Application of gaming in new media marketing
2
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ECONIS (ZBW)
7
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1
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
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2
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
3
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
4
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
5
Mit mehr Sinn zu mehr Wort
Baetzgen, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003674488
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6
Wearout von Hard-Sell- und Imagewerbung
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 61-62
Persistent link: https://www.econbiz.de/10003598459
Saved in:
7
Werbeeffiktivität von Ethnowerbung : am Beispiel der Türken in Deutschland
Dressler, Matthias
;
Köten, Nurdane
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003502715
Saved in:
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