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~isPartOf:"Working paper series / The City University Business School"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type:"book"
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Brand management
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3
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3
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3
Markenimage
3
Advertising
2
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English
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De Chernatony, Leslie
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Working paper series / The City University Business School
SpringerLink / Bücher
77
Springer eBook Collection
22
Springer eBook Collection / Business and Economics
21
Gabler Edition Wissenschaft
20
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16
Springer Proceedings in Business and Economics
12
Innovatives Markenmanagement
11
Report / Marketing Science Institute
11
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
11
Schriftenreihe Studien zum Konsumentenverhalten
11
Gabler Research
10
The journal of brand management : an international journal
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Springer Gabler Research
9
Europäische Hochschulschriften / 5
8
Report / Marketing Science Institute / Marketing Science Institute
8
Discussion papers / CEPR
7
EBSCOhost eBook Collection
7
Marken- und Produktmanagement
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Critical explorations
6
Gabler Edition Wissenschaft / Innovatives Markenmanagement
6
Reihe: Marketing : MAR
6
ERIM report series research in management
5
Hamburger Schriften zur Marketingforschung
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Routledge studies in marketing
5
Schriftenreihe Marketing, Management
5
Schriftenreihe Schwerpunkt Marketing
5
Springer eBook Collection / Business and Management
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Critical perspectives on business and management
4
ESMT working paper
4
IIM Bangalore Research Paper
4
Palgrave Studies of Marketing in Emerging Economies
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Routledge interpretive marketing research
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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ECONIS (ZBW)
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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3
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
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4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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5
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
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