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~isPartOf:"Working papers in marketing"
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Working papers in marketing
Working series in marketing research
142
Working Series in marketing research
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Working Series in Marketing Research, College of Business Administration, the Pennsylvania State University
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USB Cologne (EcoSocSci)
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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
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Sujan, Mita
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1997
Persistent link: https://www.econbiz.de/10004228396
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Can you say what taste it had? : A choice model with forgetting of idiosyncratic tastes
Degeratu, Alexandru
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1997
Persistent link: https://www.econbiz.de/10004228397
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A strategic framework for developing and assessing political, social issue and corporate image advertising
Reynolds, Thomas J.
;
Westberg, Steven J.
;
Olson, Jerry C.
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1994
Persistent link: https://www.econbiz.de/10004566090
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Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Baumgartner, Hans
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Sujan, Mita
;
Padgett, Daniel T.
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1994
Persistent link: https://www.econbiz.de/10004566091
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A strategic approach to measuring advertising effectiveness
Reynolds, Thomas J.
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Olson, Jerry C.
;
Rochon, John P.
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1994
Persistent link: https://www.econbiz.de/10004566093
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Consumption visions in consumer decision making
Phillips, Diane M.
;
Olson, Jerry C.
;
Baumgartner, Hans
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1994
Persistent link: https://www.econbiz.de/10004566095
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The activated self in consumer behavior : a cognitive structure perspective
Walker, Beth A.
;
Olson, Jerry C.
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1993
Persistent link: https://www.econbiz.de/10004566088
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Exploring influence and bias in household purchasing decisions
Hoffman, Donna L.
;
Lilien, Gary L.
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1993
Persistent link: https://www.econbiz.de/10004566089
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