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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
Service quality
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Markenimage
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Adolescence
1
Brand devotion
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Brand proximity
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Brand sacralization
1
Cognition
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Conscious cognitive proximity
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Consumer socialization
1
Cultural proximity
1
Geographic distance
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Geographische Entfernung
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Grounded theory analysis
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Jugendliche
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Kognition
1
Psychological brand proximity
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Qualitative Methode
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Social proximity
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Sarkar, Juhi Gahlot
Chan, Kara
2
Sarkar, Abhigyan
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Ahmed, Waqar
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Ali, Faizan
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Kunja, Sambashiva Rao
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Lau, Mei Mei
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Lee, Hyun-Woo
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Young consumers : insight and ideas for responsible marketers
Asia Pacific journal of marketing and logistics
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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Society and business review
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The journal of brand management : an international journal
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Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
Saved in:
2
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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