Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Year of publication: |
2015
|
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Authors: | Sarkar, Juhi Gahlot ; Sarkar, Abhigyan ; Ponnam, Abhilash |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 3, p. 264-280
|
Subject: | Qualitative methods | Adolescence | Consumer socialization | Brand sacralization | Grounded theory analysis | Brand devotion | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Qualitative Methode | Qualitative method |
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