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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Social web"
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Social web
Advertising effects
36
Werbewirkung
36
Advertising
24
Werbung
24
Consumer behaviour
18
Konsumentenverhalten
18
Children
17
Jugendliche
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Abbasi, Amir Zaib
1
Chen, Huan
1
Deterding, Audrey
1
Ding Hooi Ting
1
Fan, Fei
1
Pavelka, Jirí
1
Quraishi, Muhammad Ali
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Rehman, Umair
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Yu, Bin
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Šramová, Blandína
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Young consumers : insight and ideas for responsible marketers
International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of advertising research
17
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
Corporate communications : an international journal
2
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1
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
2
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
3
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
4
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
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