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~isPartOf:"Zeszyty naukowe"
~source:"econis"
~subject:"Markenimage"
~subject:"Marketingtheorie"
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Markenimage
Marketingtheorie
Marketing management
8
Marketingmanagement
8
Poland
7
Polen
7
Marketing
6
Theorie
5
Theory
5
Aufsatzsammlung
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing theory
3
Lieferantenmanagement
2
Product management
2
Produktmanagement
2
Produktpolitik
2
Supplier relationship management
2
Advertising
1
Advertising effects
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand loyalty
1
Brand management
1
Computer-assisted marketing
1
Einzelhandel
1
IT-gestütztes Marketing
1
Innovation management
1
Innovationsmanagement
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Markenpolitik
1
Markentreue
1
Market research
1
Marktforschung
1
New product development
1
Nonprofit marketing
1
Nonprofit-Marketing
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Collection of articles of several authors
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Graue Literatur
2
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2
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Polish
4
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Pilarczyk, Bogna
3
Wa´skowski, Zygmunt
2
Kall, Jacek
1
Sojkin, Bogdan
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Zeszyty naukowe
Journal of business research : JBR
40
The journal of product & brand management
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
17
The journal of brand management : an international journal
16
Journal of marketing communications
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing
13
Journal of strategic marketing
13
Lehrbuch
13
Legends in marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing intelligence & planning
7
Marketing theory
7
Marketing theory and applications
7
Business horizons
6
Journal of historical research in marketing
6
Journal of marketing for higher education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
European management journal
4
European research studies
4
Gabler Edition Wissenschaft
4
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ECONIS (ZBW)
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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2
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
3
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
4
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
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