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~isPartOf:"Zeszyty naukowe"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
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Marketingtheorie
Marktforschung
Marketing management
8
Marketingmanagement
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Poland
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Marketing
6
Theorie
5
Theory
5
Aufsatzsammlung
3
Consumer behaviour
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Konsumentenverhalten
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Marketing theory
3
Lieferantenmanagement
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Product management
2
Produktmanagement
2
Produktpolitik
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Supplier relationship management
2
Advertising
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Advertising effects
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Betriebliche Wertschöpfung
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Brand image
1
Brand loyalty
1
Brand management
1
Computer-assisted marketing
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Einzelhandel
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IT-gestütztes Marketing
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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International marketing
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Internationales Marketing
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Markenimage
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Markenpolitik
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Markentreue
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Polish
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Pilarczyk, Bogna
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Wa´skowski, Zygmunt
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Zeszyty naukowe
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
Journal of marketing management : MM
15
Lehrbuch
15
AMS review : official publication of the Academy of Marketing Science
13
Europäische Hochschulschriften / 5
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
13
Marketing intelligence & planning
12
Legends in marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Gabler Edition Wissenschaft
8
Journal of strategic marketing
7
Marketing theory and applications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
McGraw-Hill/Irwin series in marketing
6
Proceedings series / American Marketing Association
6
Review of marketing research
6
The impact of theory on representations of the consumer and the marketing organisation
6
Berichte aus der Betriebswirtschaft
5
Entscheidungsunterstützung für ökonomische Probleme
5
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Management
5
Australasian marketing journal
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of marketing communications
4
Springer eBook Collection
4
The marketing review
4
Business horizons
3
DUV : Wirtschaftswissenschaft
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ECONIS (ZBW)
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009535388
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
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3
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
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