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~isPartOf:"Zeszyty naukowe"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
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Marketingmanagement
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Poland
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Marketing
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Theorie
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Theory
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Aufsatzsammlung
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Consumer behaviour
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Konsumentenverhalten
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Marketing theory
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Lieferantenmanagement
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Product management
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Produktmanagement
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Produktpolitik
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Supplier relationship management
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Advertising
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Advertising effects
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Betriebliche Wertschöpfung
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Brand image
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Brand loyalty
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Brand management
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Computer-assisted marketing
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Einzelhandel
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IT-gestütztes Marketing
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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International marketing
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Internationales Marketing
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Markenimage
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Markenpolitik
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Markentreue
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Pilarczyk, Bogna
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Wa´skowski, Zygmunt
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Zeszyty naukowe
SpringerLink / Bücher
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Lehrbuch
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Journal of marketing management : MM
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AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
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Australasian marketing journal
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
wi - Wirtschaft
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AMA educators' proceedings
2
Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
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Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009535388
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
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2010
Persistent link: https://www.econbiz.de/10008648927
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3
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
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2010
Persistent link: https://www.econbiz.de/10008648928
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