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~language:"ara"
~language:"dan"
~language:"eng"
~language:"ron"
~language:"ukr"
~language:"zho"
~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Consumer behaviour
Konsumentenverhalten
33
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
16
Kundenzufriedenheit
16
Viral marketing
10
Virales Marketing
10
Internet marketing
7
Online-Marketing
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Einzelhandel
6
India
6
Indien
6
Retail trade
6
Service failure
6
Vertrauen
6
Brand image
5
Brand management
5
Hotel industry
5
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Lieferantenmanagement
5
Markenführung
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5
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Social web
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Supplier relationship management
5
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Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Value creation
4
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Article
33
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Article in journal
Forschungsbericht
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33
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Balaji, M. S.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of business research : JBR
10
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
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1
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ECONIS (ZBW)
33
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
3
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
4
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
5
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
6
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
7
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
8
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
9
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
10
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
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