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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Sauer, Nicola E."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
~type:"article"
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Consumer behaviour
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23
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9
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9
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7
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Sauer, Nicola E.
Han, Heesup
114
Gierl, Heribert
107
Mattila, Anna S.
102
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90
Grewal, Dhruv
87
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65
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64
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63
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62
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62
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60
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58
Thaichon, Park
58
Laroche, Michel
56
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48
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48
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46
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45
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44
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44
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44
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44
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Marketing : ZFP ; journal of research and management
4
Psychology & marketing
4
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2
Marketing letters : a journal of research in marketing
2
Die Betriebswirtschaft : DBW
1
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1
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1
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1
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1
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1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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1
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ECONIS (ZBW)
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1
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
2
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
3
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
4
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
5
Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.
;
Hofmann, Verena
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011780835
Saved in:
6
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
7
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
8
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
9
The power of codesign to bond customers to products and companies : the role of toolkit support and creativity
Teichmann, Karin
;
Scholl, Ursula
;
Sauer, Nicola E.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 15-30
Persistent link: https://www.econbiz.de/10011615765
Saved in:
10
Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Sauer, Nicola E.
;
Scholl-Grissemann, Ursula
;
Teichmann, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
Saved in:
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