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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"und"
~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Kapitaleinkommen
Konsumentenverhalten
214
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74
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68
Theory
68
Advertising effects
58
Werbewirkung
58
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54
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Willingness to pay
53
Zahlungsbereitschaftsanalyse
53
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45
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Gierl, Heribert
Lusk, Jayson L.
Phau, Ian
Gupta, Rangan
138
Han, Heesup
114
Mattila, Anna S.
95
Zaremba, Adam
95
Machin, Stephen
88
McMillan, David G.
87
Blundell, Richard W.
75
Gil-Alaña, Luis A.
70
Wohar, Mark E.
70
Narayan, Paresh Kumar
69
Khare, Arpita
68
Wright, Mike
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
61
Taylor, Mark P.
61
Jang, Soocheong
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Caporale, Guglielmo Maria
57
Crafts, Nicholas
57
Septianto, Felix
56
Belk, Russell W.
54
Paul, Justin
54
Mills, Terence C.
52
Herrmann, Andreas
50
Walsh, Gianfranco
50
Bryson, Alex
49
Faff, Robert W.
49
Harris, Richard I. D.
49
Ko, Eunju
49
Disney, Richard
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Jenkins, Stephen
47
Bouri, Elie
46
Minford, Patrick
46
Cuthbertson, Keith
45
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Marketing : ZFP ; journal of research and management
16
American journal of agricultural economics
10
Applied economic perspectives and policy
10
Journal of business research : JBR
8
Marketing intelligence & planning
8
Food policy : economics planning and politics of food and agriculture
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of promotion management : JPM
6
Der Markt : international journal of marketing
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
European review of agricultural economics : ERAE
4
Journal of agricultural and applied economics
4
Journal of business economics : JBE
4
Journal of economic behavior & organization : JEBO
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Health economics
3
The international review of retail, distribution and consumer research
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Strategic change
2
The journal of consumer marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
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ECONIS (ZBW)
214
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Benchmarking US consumption and perceptions of beef and plant-based proteins
Taylor, Hannah
;
Tonsor, Glynn T.
;
Lusk, Jayson L.
; …
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10014240060
Saved in:
3
Can a sustainability facts label reduce the halo surrounding organic labels?
Neuhofer, Zachary T.
;
Lusk, Jayson L.
;
Villas-Boas, Sofia
- In:
Applied economic perspectives and policy
45
(
2023
)
4
,
pp. 2204-2234
Persistent link: https://www.econbiz.de/10014439844
Saved in:
4
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
7
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
8
Market potential of new plant-based protein alternatives : insights from four US consumer experiments
Tonsor, Glynn T.
;
Lusk, Jayson L.
;
Schroeder, Ted C.
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 164-181
Persistent link: https://www.econbiz.de/10014240077
Saved in:
9
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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