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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Grewal, Dhruv"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Work behaviour
Konsumentenverhalten
122
Relationship marketing
53
Beziehungsmarketing
52
Einzelhandel
52
Retail trade
51
Brand management
39
Markenführung
39
Social Web
31
Social web
31
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29
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Grewal, Dhruv
Loureiro, Sandra Maria Correia
Han, Heesup
123
Mattila, Anna S.
98
Machin, Stephen
89
Lusk, Jayson L.
75
Blundell, Richard W.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Wright, Mike
66
Dwivedi, Yogesh Kumar
65
Nayga, Rodolfo M.
60
Septianto, Felix
59
Belk, Russell W.
58
Jang, Soocheong
58
Crafts, Nicholas
57
Taylor, Mark P.
57
Walsh, Gianfranco
57
Paul, Justin
54
Mills, Terence C.
52
Bagozzi, Richard P.
51
Herrmann, Andreas
50
Ko, Eunju
50
Bryson, Alex
49
Harris, Richard I. D.
49
Disney, Richard
48
Laroche, Michel
48
Jenkins, Stephen
47
Minford, Patrick
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Gil-Alaña, Luis A.
45
Pelsmacker, Patrick de
45
Bang, Nguyen
44
Diamantopoulos, Adamantios
44
Dolton, Peter J.
44
Green, Francis
42
Kim, Seongseop
42
Propper, Carol
42
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Journal of retailing
14
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
International journal of hospitality management
4
MSI reports : working paper series
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Journal of promotion management : JPM
3
The journal of product & brand management
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
Review of marketing research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
123
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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