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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"und"
~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~person:"Narayan, Paresh Kumar"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
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Gierl, Heribert
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Gupta, Rangan
144
Han, Heesup
116
Zaremba, Adam
100
Mattila, Anna S.
98
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89
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88
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76
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72
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Energy economics
3
The international review of retail, distribution and consumer research
3
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Direct marketing : an international journal
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European journal of marketing : EJM
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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ECONIS (ZBW)
287
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Consumer preferences for food away from home : dine in versus delivery
Kilders, Valerie
;
Caputo, Vincenzina
;
Lusk, Jayson L.
- In:
American journal of agricultural economics
106
(
2024
)
2
,
pp. 496-525
Persistent link: https://www.econbiz.de/10014545084
Saved in:
3
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
4
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
5
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
6
Benchmarking US consumption and perceptions of beef and plant-based proteins
Taylor, Hannah
;
Tonsor, Glynn T.
;
Lusk, Jayson L.
; …
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10014240060
Saved in:
7
Can a sustainability facts label reduce the halo surrounding organic labels?
Neuhofer, Zachary T.
;
Lusk, Jayson L.
;
Villas-Boas, Sofia
- In:
Applied economic perspectives and policy
45
(
2023
)
4
,
pp. 2204-2234
Persistent link: https://www.econbiz.de/10014439844
Saved in:
8
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
9
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
10
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
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