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~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Konsumentenverhalten
34
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
16
Kundenzufriedenheit
16
Viral marketing
10
Virales Marketing
10
Internet marketing
7
Online-Marketing
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Einzelhandel
6
India
6
Indien
6
Retail trade
6
Service failure
6
Vertrauen
6
Brand image
5
Brand management
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Hotel industry
5
Hotellerie
5
Lieferantenmanagement
5
Markenführung
5
Markenimage
5
Social Web
5
Social web
5
Supplier relationship management
5
Advertising effects
4
Betriebliche Wertschöpfung
4
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Nachhaltigkeit
4
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26
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2
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Article
33
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatzsammlung
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
33
Aufsatz im Buch
1
Book section
1
Language
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Bulgarian
German
English
Malay (macrolanguage)
Author
All
Balaji, M. S.
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Belk, Russell W.
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Herrmann, Andreas
55
Paul, Justin
55
Ko, Eunju
50
Bagozzi, Richard P.
48
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Thaichon, Park
41
Bang, Nguyen
40
Vrontis, Demetris
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Foxall, Gordon R.
37
Ko, Yong Jae
37
Park, Jungkun
37
Eisend, Martin
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
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Published in...
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Journal of business research : JBR
10
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
34
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1
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10
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34
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date (oldest first)
1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
3
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
4
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
5
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
6
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
7
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
8
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
9
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
10
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
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