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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Monetary policy"
~subject:"Product quality"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Monetary policy
Product quality
Volatility
Konsumentenverhalten
70
Advertising effects
42
Werbewirkung
42
Theorie
41
Theory
41
Deutschland
27
Germany
27
Advertising
25
Werbung
22
Brand image
18
Markenimage
18
Marketing management
13
Marketingmanagement
13
Marktforschung
12
Brand
11
Markenartikel
11
Beziehungsmarketing
10
Brand management
10
Experiment
10
Markenführung
10
Market research
10
Relationship marketing
10
Marketing theory
9
Marketingtheorie
9
Preismanagement
9
Pricing strategy
9
Psychology of advertising
8
Werbepsychologie
8
Consumer goods marketing
7
Emotion
7
Konsumgütermarketing
7
Produktqualität
7
Präferenztheorie
7
Theory of preferences
7
Advertising planning
6
Decision theory
6
Entscheidungstheorie
6
Estimation
6
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Undetermined
11
Type of publication
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Article
74
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
74
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
All
Bulgarian
German
English
Multiple languages
Author
All
Gierl, Heribert
Gupta, Rangan
199
Bahmani-Oskooee, Mohsen
121
Han, Heesup
117
Mattila, Anna S.
98
Bouri, Elie
95
Gnangnon, Sèna Kimm
94
Ma, Feng
93
Belke, Ansgar
92
Lusk, Jayson L.
79
Nunnenkamp, Peter
77
McAleer, Michael
74
Phau, Ian
73
Tiwari, Aviral Kumar
73
Hammoudeh, Shawkat
72
Pierdzioch, Christian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
67
Wohar, Mark E.
65
Apergēs, Nikolaos
63
Serletis, Apostolos
63
Aizenman, Joshua
62
Haan, Jakob de
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Siklos, Pierre L.
62
Grewal, Dhruv
60
Septianto, Felix
59
Belk, Russell W.
58
Paul, Justin
58
Arestis, Philip
57
Jang, Soocheong
57
Herrmann, Andreas
55
Xuan Vinh Vo
55
Kang, Sang Hoon
54
Caporale, Guglielmo Maria
53
Bollerslev, Tim
52
McMillan, David G.
52
Kutan, Ali Mustafa
51
Mensi, Walid
51
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
74
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11
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11
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
12
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
13
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
14
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
Saved in:
15
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
16
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
17
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
18
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
19
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
20
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
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