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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
Monetary policy
Volatility
Fashion
29
Mode
29
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
15
Relationship marketing
15
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15
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15
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14
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14
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Customer value
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Nachhaltiger Konsum
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5
Sustainable consumption
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47
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Amtsdruckschrift
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49
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Ko, Eunju
Gupta, Rangan
195
Bahmani-Oskooee, Mohsen
121
Han, Heesup
114
Mattila, Anna S.
95
Belke, Ansgar
92
Gnangnon, Sèna Kimm
91
Bouri, Elie
89
Ma, Feng
88
Nunnenkamp, Peter
77
Lusk, Jayson L.
74
McAleer, Michael
74
Hammoudeh, Shawkat
71
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Pierdzioch, Christian
68
Tiwari, Aviral Kumar
68
Dwivedi, Yogesh Kumar
65
Wohar, Mark E.
64
Apergēs, Nikolaos
63
Serletis, Apostolos
63
Aizenman, Joshua
62
Siklos, Pierre L.
62
Haan, Jakob de
61
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Arestis, Philip
59
Jang, Soocheong
57
Paul, Justin
57
Septianto, Felix
56
Belk, Russell W.
54
Bollerslev, Tim
53
Caporale, Guglielmo Maria
53
Kang, Sang Hoon
53
McMillan, David G.
52
Xuan Vinh Vo
52
Kutan, Ali Mustafa
51
Herrmann, Andreas
50
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
49
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49
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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