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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Advertising
Consumer behaviour
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54
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54
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Darley, William K.
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Han, Heesup
116
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102
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77
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ECONIS (ZBW)
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51
"Looking sharp" : price typeface influences awareness of spending in mobile payment
Park, Jaewoo
;
Velasco, Carlos
;
Spence, Charles
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1170-1189
Persistent link: https://www.econbiz.de/10013280072
Saved in:
52
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
53
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
54
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
55
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
56
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
57
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
58
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Saved in:
59
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
60
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
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