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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
91
Brand management
20
Coronavirus
20
Markenführung
20
Brand image
18
Markenimage
18
COVID-19
17
Advertising effects
14
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Darley, William K.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Han, Heesup
114
Mattila, Anna S.
99
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
74
Phau, Ian
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
65
Septianto, Felix
61
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
52
Pelsmacker, Patrick de
51
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Thaichon, Park
44
Bang, Nguyen
43
Vrontis, Demetris
43
Diamantopoulos, Adamantios
42
Law, Chun Hung Roberts
42
Sharma, Piyush
41
Das, Gopal
39
Kim, Seongseop
39
Rajagopal
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Dens, Nathalie
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Wong, IpKin Anthony
38
Eisend, Martin
37
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
Rana, Nripendra P.
37
Verhoef, Peter C.
37
Wu, Luorong
37
Balaji, M. S.
35
Hyun, Sunghyup Sean
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Moschis, George P.
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Psychology & marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of business research : JBR
7
Marketing letters : a journal of research in marketing
6
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
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The journal of brand management : an international journal
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European journal of marketing
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Journal of consumer behaviour : an international research review
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of transnational management : the official journal of the International Management Development Association
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Marketing intelligence & planning
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Qualitative market research : an international journal
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The journal of asset management
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The journal of product & brand management
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ECONIS (ZBW)
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1
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
2
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
3
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
4
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
5
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
6
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
7
Attraction and compromise effects under social exclusion
Kim, Jungkeun
;
Lee, Jaehoon
;
Kim, Jae-Eun
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2076-2111
Persistent link: https://www.econbiz.de/10014342203
Saved in:
8
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
9
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
10
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
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