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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Advertising
Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Konsumentenverhalten
106
Brand management
21
Coronavirus
21
Markenführung
21
Brand image
20
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20
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19
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19
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Gould, Stephen J.
Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Han, Heesup
116
Mattila, Anna S.
102
Phau, Ian
77
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
74
Khare, Arpita
70
Septianto, Felix
68
Grewal, Dhruv
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
62
Pelsmacker, Patrick de
62
Belk, Russell W.
61
Eisend, Martin
61
Jang, Soocheong
60
Paul, Justin
57
Ko, Eunju
53
Hollebeek, Linda D.
50
Laroche, Michel
50
Kaiser, Harry M.
49
Bagozzi, Richard P.
47
Pitt, Leyland F.
45
Sharma, Piyush
45
Taylor, Charles Raymond
45
Thaichon, Park
45
Vrontis, Demetris
45
Bang, Nguyen
43
Law, Chun Hung Roberts
43
Dens, Nathalie
42
Diamantopoulos, Adamantios
42
Das, Gopal
40
Gierl, Heribert
40
Kim, Seongseop
40
Rana, Nripendra P.
40
Rajagopal
39
Verhoef, Peter C.
39
Wong, IpKin Anthony
39
Yoon, Sukki
38
Ko, Yong Jae
37
Wu, Luorong
37
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Psychology & marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
Journal of retailing and consumer services
5
Australasian marketing journal
3
European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
The journal of services marketing
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
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Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
113
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1
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
2
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
3
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
4
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
5
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
6
Why do experiments fail? : six practical suggestions for successful online experiments
Kim, Jungkeun
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1835-1844
Persistent link: https://www.econbiz.de/10015056419
Saved in:
7
You wear face mask,I keep social distance : comparing COVID-19 preventive behaviors between China and the United States
Gould, Stephen J.
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 370-382
Persistent link: https://www.econbiz.de/10014575086
Saved in:
8
Attraction and compromise effects under social exclusion
Kim, Jungkeun
;
Lee, Jaehoon
;
Kim, Jae-Eun
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2076-2111
Persistent link: https://www.econbiz.de/10014342203
Saved in:
9
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
10
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
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