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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Khare, Arpita"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Volatility
Consumer behaviour
113
India
75
Indien
75
Advertising effects
43
Werbewirkung
43
Advertising
26
Werbung
26
Belgien
21
Belgium
21
Brand management
19
Einzelhandel
19
Markenführung
19
Retail trade
19
Brand image
18
Markenimage
18
Internet marketing
16
Online retailing
16
Online-Handel
16
Online-Marketing
16
Beziehungsmarketing
15
Relationship marketing
15
Product Placement
13
Product placement
13
Bekleidung
12
Clothing
12
Viral marketing
12
Virales Marketing
12
Jugendliche
11
Youth
11
Bekleidungsindustrie
10
Clothing industry
10
Einkaufszentrum
10
Shopping center
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Fernsehwerbung
9
Marketing management
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Marketingmanagement
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Television advertising
9
Brand
8
Environmental consciousness
8
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112
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Amtsdruckschrift
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Aufsatz in Zeitschrift
113
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7
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7
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2
Graue Literatur
2
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2
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Bulgarian
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Khare, Arpita
Pelsmacker, Patrick de
Gupta, Rangan
157
Han, Heesup
114
Mattila, Anna S.
98
Bouri, Elie
94
Ma, Feng
92
Lusk, Jayson L.
75
McAleer, Michael
74
Phau, Ian
73
Bahmani-Oskooee, Mohsen
72
Tiwari, Aviral Kumar
66
Hammoudeh, Shawkat
65
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Kang, Sang Hoon
54
Paul, Justin
54
Bollerslev, Tim
52
Mensi, Walid
51
Ko, Eunju
49
McMillan, David G.
49
Wohar, Mark E.
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Xuan Vinh Vo
47
Hollebeek, Linda D.
46
Wang, Yudong
46
Kim, Jungkeun
45
Kumar, Dilip
45
Pierdzioch, Christian
44
Zhang, Yaojie
43
Corbet, Shaen
42
Diamantopoulos, Adamantios
42
Caporale, Guglielmo Maria
41
Sharma, Piyush
41
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International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of global marketing
4
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of Asia Pacific business
1
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ECONIS (ZBW)
113
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1
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113
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1
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
2
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
Antecedents of sustainable fashion apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
9
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
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