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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Thesis"
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Kapitaleinkommen
Konsumentenverhalten
Consumer behaviour
107
Brand management
53
Markenführung
53
Advertising effects
48
Werbewirkung
48
Brand image
41
Markenimage
41
Beziehungsmarketing
30
Relationship marketing
30
Advertising
28
Social Web
28
Social web
28
Werbung
28
Internet marketing
26
Online-Marketing
26
Viral marketing
22
Virales Marketing
22
Belgien
21
Belgium
21
Brand
20
Emotion
20
Markenartikel
19
Customer satisfaction
18
Kundenzufriedenheit
18
Marketing management
13
Marketingmanagement
13
Product Placement
13
Product placement
13
Bibliometrics
9
Bibliometrie
9
Fernsehwerbung
9
Television advertising
9
Virtual reality
9
Virtuelle Realität
9
Customer integration
8
Dienstleistungsqualität
8
Einzelhandel
8
Holiday behaviour
8
Kundenintegration
8
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Undetermined
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6
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Article
105
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2
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Article in journal
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107
Aufsatz im Buch
10
Book section
10
Arbeitspapier
2
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2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
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2
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Language
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Bulgarian
English
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Gupta, Rangan
120
Han, Heesup
113
Zaremba, Adam
99
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
McMillan, David G.
67
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Narayan, Paresh Kumar
59
Septianto, Felix
59
Wohar, Mark E.
58
Belk, Russell W.
55
Paul, Justin
55
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Bouri, Elie
47
Hollebeek, Linda D.
46
Faff, Robert W.
45
Kim, Jungkeun
44
Cakici, Nusret
42
Diamantopoulos, Adamantios
42
Ma, Feng
41
Sharma, Piyush
41
Bali, Turan G.
40
Bang, Nguyen
40
Tiwari, Aviral Kumar
40
Das, Gopal
39
Thaichon, Park
39
Zhang, Lu
39
Zhang, Wei
39
Park, Jungkun
38
Rajagopal
38
Ko, Yong Jae
37
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business and psychology
1
Journal of communication management
1
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ECONIS (ZBW)
107
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1
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
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