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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Brand image
Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
62
Brand management
36
Markenführung
36
Beziehungsmarketing
28
Relationship marketing
28
Markenimage
27
Social Web
21
Social web
21
Customer satisfaction
17
Kundenzufriedenheit
17
Emotion
16
Brand
14
Markenartikel
13
Internet marketing
12
Online-Marketing
12
Viral marketing
12
Virales Marketing
12
Virtual reality
9
Virtuelle Realität
9
Einzelhandel
8
Holiday behaviour
8
Retail trade
8
Tourism
8
Tourismus
8
Urlaubsverhalten
8
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Kundenintegration
7
Service quality
7
Tourism marketing
7
Tourismusmarketing
7
Fashion
6
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Mode
6
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Undetermined
46
Free
6
Type of publication
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Article
64
Book / Working Paper
1
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Mikroform
Ratgeber
Aufsatz in Zeitschrift
65
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
1
Sammelwerk
1
Language
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Bulgarian
English
Spanish
Author
All
Loureiro, Sandra Maria Correia
Gupta, Rangan
202
Han, Heesup
119
Bahmani-Oskooee, Mohsen
118
Odhiambo, Nicholas M.
112
Shahbaz, Muhammad
109
Mattila, Anna S.
101
Tiwari, Aviral Kumar
101
Bouri, Elie
97
Gnangnon, Sèna Kimm
96
Pradhan, Rudra Prakash
94
Ma, Feng
93
Hammoudeh, Shawkat
83
Lusk, Jayson L.
77
Apergēs, Nikolaos
76
McAleer, Michael
76
Phau, Ian
75
Lee, Chien-chiang
74
Dwivedi, Yogesh Kumar
73
Paul, Justin
73
Khare, Arpita
72
Kraus, Sascha
71
Audretsch, David B.
66
Nunnenkamp, Peter
65
Vrontis, Demetris
65
Nayga, Rodolfo M.
64
Septianto, Felix
62
Xuan Vinh Vo
62
Grewal, Dhruv
60
Jang, Soocheong
60
Belk, Russell W.
58
Balcilar, Mehmet
56
Jorgenson, Dale Weldeau
56
Kang, Sang Hoon
56
Wohar, Mark E.
56
Rodrik, Dani
55
Mensi, Walid
54
Narayan, Paresh Kumar
54
Ko, Eunju
53
McMillan, David G.
53
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Published in...
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Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
International journal of hospitality management
5
Journal of business research : JBR
3
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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Source
All
ECONIS (ZBW)
65
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
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