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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Consumer behaviour
62
Konsumentenverhalten
62
Brand management
36
Markenführung
36
Beziehungsmarketing
28
Relationship marketing
28
Brand image
27
Markenimage
27
Social Web
21
Social web
21
Customer satisfaction
17
Kundenzufriedenheit
17
Emotion
16
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14
Markenartikel
13
Internet marketing
12
Online-Marketing
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Virales Marketing
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Loureiro, Sandra Maria Correia
Gupta, Rangan
587
Nijkamp, Peter
460
Bahmani-Oskooee, Mohsen
458
Gil-Alaña, Luis A.
362
Cheng, T. C. E.
360
Audretsch, David B.
354
Hassan, M. Kabir
349
Apergēs, Nikolaos
341
Wright, Mike
329
Narayan, Paresh Kumar
311
Tiwari, Aviral Kumar
311
Lee, Chien-chiang
309
Eichengreen, Barry
300
Fabozzi, Frank J.
294
Tsionas, Efthymios G.
292
Cebula, Richard J.
286
Kraus, Sascha
286
Hasan, Iftekhar
285
Zhang, Wei
277
Lien, Da-hsiang Donald
273
Smyth, Russell
267
Stiglitz, Joseph E.
266
Phillips, Peter C. B.
264
Chan, Kam C.
263
Faff, Robert W.
261
Creedy, John
257
Beladi, Hamid
251
Caporale, Guglielmo Maria
248
Frey, Bruno S.
245
Kumbhakar, Subal
245
McAleer, Michael
245
Güth, Werner
244
Yang, Yang
241
Egger, Peter
240
Serletis, Apostolos
239
Haan, Jakob de
235
Shahbaz, Muhammad
235
Vrontis, Demetris
235
Wohar, Mark E.
235
Williams, Colin C.
227
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Journal of promotion management : innovations in planning and applied research
18
Journal of retailing and consumer services
8
Journal of business research : JBR
7
International journal of hospitality management
5
Journal of promotion management : JPM
5
Journal of travel and tourism marketing
4
International journal of consumer studies
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
World review of entrepreneurship, management and sustainable development
3
International journal of retail & distribution management
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal for international business and entrepreneurship development
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Italian journal of marketing : ITJM
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
Service business
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
101
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
6
I am attracted to my cool smart assistant! : analyzing attachment-aversion in AI-Human relationships
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014288880
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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