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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Prashar, Sanjeev"
~person:"Wu, Luorong"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Subject
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Konsumentenverhalten
Online-Handel
Consumer behaviour
67
Customer satisfaction
21
Kundenzufriedenheit
21
Online retailing
18
Internet marketing
14
Online-Marketing
14
Dienstleistungsqualität
13
Emotion
13
India
13
Indien
13
Service quality
13
Beziehungsmarketing
11
Relationship marketing
11
Social Web
9
Social web
9
Viral marketing
9
Virales Marketing
9
Tourism
8
Tourismus
8
Brand management
7
Markenführung
7
Advertising effects
6
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Experiment
6
Gastronomie
6
Markenimage
6
Restaurant industry
6
Werbewirkung
6
Consumer behavior
5
E-commerce
5
Electronic Commerce
5
Holiday behaviour
5
Market segmentation
5
Marktsegmentierung
5
Urlaubsverhalten
5
Advertising
4
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Online availability
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Undetermined
60
Type of publication
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Article
70
Type of publication (narrower categories)
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Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
70
Language
All
Bulgarian
English
Spanish
Author
All
Prashar, Sanjeev
Wu, Luorong
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
67
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Laroche, Michel
50
Ko, Eunju
49
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
47
Hollebeek, Linda D.
46
Kim, Jungkeun
44
Thaichon, Park
43
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Park, Jungkun
41
Sharma, Piyush
41
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Law, Chun Hung Roberts
37
Vrontis, Demetris
37
Dens, Nathalie
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Dennis, Charles
35
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Rana, Nripendra P.
34
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Published in...
All
International journal of hospitality management
12
Asian Academy of Management journal : AAMJ
5
Decision
3
International journal of contemporary hospitality management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of Indian culture and business management
2
Journal of hospitality marketing & management
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of service management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Benchmarking : an international journal
1
Cornell hospitality quarterly : CQ
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business research : JBR
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
The Cornell hospitality quarterly
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
70
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1
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10
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70
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1
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
4
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
5
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
8
How consumption ritual affects group versus solo diners
Huang, Huiling
;
Yu, Xi
;
Liu, Qing
;
Wu, Luorong
; …
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
Saved in:
9
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
10
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
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