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~language:"bul"
~language:"eng"
~person:"Darley, William K."
~person:"Gustafsson, Anders"
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
118
Beziehungsmarketing
29
Relationship marketing
29
Brand management
24
Customer satisfaction
24
Kundenzufriedenheit
24
Markenführung
24
Coronavirus
22
Brand image
18
COVID-19
18
Dienstleistungsqualität
18
Experiment
18
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18
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18
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Werbewirkung
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117
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118
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6
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6
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1
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Darley, William K.
Gustafsson, Anders
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
74
Phau, Ian
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Grewal, Dhruv
65
Septianto, Felix
63
Nayga, Rodolfo M.
62
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
53
Pelsmacker, Patrick de
51
Laroche, Michel
49
Hollebeek, Linda D.
48
Bagozzi, Richard P.
47
Thaichon, Park
44
Vrontis, Demetris
44
Bang, Nguyen
43
Law, Chun Hung Roberts
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Rana, Nripendra P.
40
Das, Gopal
39
Kim, Seongseop
39
Rajagopal
39
Dens, Nathalie
38
Wong, IpKin Anthony
38
Eisend, Martin
37
Ko, Yong Jae
37
Pitt, Leyland F.
37
Verhoef, Peter C.
37
Wu, Luorong
37
Park, Jungkun
36
Balaji, M. S.
35
Hyun, Sunghyup Sean
35
Jebarajakirthy, Charles
35
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Psychology & marketing
19
Journal of business research : JBR
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of retailing and consumer services
10
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Australasian marketing journal
2
International journal of hospitality management
2
Journal of marketing communications
2
Journal of retailing
2
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Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
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European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of asset management
1
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ECONIS (ZBW)
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118
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1
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
2
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
3
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
4
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
5
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
6
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
7
Why do experiments fail? : six practical suggestions for successful online experiments
Kim, Jungkeun
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1835-1844
Persistent link: https://www.econbiz.de/10015056419
Saved in:
8
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
9
Attraction and compromise effects under social exclusion
Kim, Jungkeun
;
Lee, Jaehoon
;
Kim, Jae-Eun
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2076-2111
Persistent link: https://www.econbiz.de/10014342203
Saved in:
10
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
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