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~language:"dan"
~language:"eng"
~person:"Balmer, John M. T."
~person:"Kunkel, Thilo"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~subject:"Zypern"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Subject
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Markenführung
Zypern
Brand management
72
Consumer behaviour
60
Konsumentenverhalten
60
Marketing management
45
Marketingmanagement
45
Corporate culture
35
Unternehmenskultur
35
Beziehungsmarketing
34
Relationship marketing
34
Innovation
31
Corporate reputation
29
Firmenimage
29
Brand architecture
28
Markenarchitektur
28
Sportmarketing
28
Sports marketing
28
Firm performance
27
Unternehmenserfolg
27
Strategisches Management
26
Brand image
25
Markenimage
25
Strategic management
25
Professional sports
24
Profisport
24
Social Web
23
Social web
23
Football
22
Fußball
22
Innovation management
22
Innovationsmanagement
22
KMU
22
SME
22
Knowledge management
20
Stakeholder
20
Wissensmanagement
20
Marketing
19
Multinationales Unternehmen
18
Transnational corporation
18
Internet marketing
17
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Online availability
All
Undetermined
41
Free
3
Type of publication
All
Article
78
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
80
Aufsatz im Buch
7
Book section
7
Sammelwerk
5
Arbeitspapier
2
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
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Language
All
Danish
English
Author
All
Balmer, John M. T.
Kunkel, Thilo
Vrontis, Demetris
Melewar, T. C.
60
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Christodoulides, George
25
Ko, Eunju
25
Baumgarth, Carsten
24
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Foroudi, Pantea
22
Khan, Imran
22
Romaniuk, Jenni
22
Japutra, Arnold
21
Pitt, Leyland F.
20
Rahman, Zillur
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
Kaufmann, Hans Rüdiger
19
King, Ceridwyn
19
Roper, Stuart
19
Thrassou, Alkis
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
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Published in...
All
The journal of brand management : an international journal
17
Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
6
Journal for global business advancement : JGBA
4
Journal of business research : JBR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Corporate communications : an international journal
3
The journal of product & brand management
3
Economic research
2
European journal of marketing : EJM
2
Journal of brand management / advanced collections
2
Journal of general management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and small business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
International studies of management and organization
1
Journal for international business and entrepreneurship development
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Management decision : MD
1
Qualitative market research : an international journal
1
Routledge interpretive marketing research
1
Sport management review
1
The journal of services marketing
1
The marketing review
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
83
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1
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10
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83
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date (oldest first)
1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
5
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
6
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
7
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
8
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
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