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~language:"deu"
~language:"eng"
~language:"est"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mattila, Anna S."
~subject:"Auslandsinvestition"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
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Auslandsinvestition
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
155
Beziehungsmarketing
63
Relationship marketing
63
Customer satisfaction
53
Kundenzufriedenheit
53
Dienstleistungsqualität
45
Service quality
45
Brand management
39
Markenführung
39
Emotion
30
Brand image
29
Markenimage
29
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Hotel industry
23
Hotellerie
23
Restaurant industry
23
Social Web
23
Social web
23
Corporate Social Responsibility
21
Corporate social responsibility
21
Viral marketing
20
Virales Marketing
20
Internet marketing
19
Online-Marketing
19
USA
18
United States
18
Experiment
17
Brand
16
Markenartikel
15
Advertising effects
13
Preismanagement
13
Pricing strategy
13
Werbewirkung
13
Gastgewerbe
12
Hospitality industry
12
Advertising
10
Customer service
10
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Undetermined
107
Free
6
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Article
155
Book / Working Paper
1
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Article in journal
Fallstudie
No longer published / No longer aquired
Statistik
Aufsatz in Zeitschrift
156
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
1
Sammelwerk
1
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German
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Loureiro, Sandra Maria Correia
Mattila, Anna S.
Gupta, Rangan
158
Choi, Tsan-Ming
129
Cheng, T. C. E.
123
Han, Heesup
116
Tiwari, Aviral Kumar
104
Zaremba, Adam
101
Gunasekaran, Angappa
97
Govindan, Kannan
96
Sarkis, Joseph
96
Nunnenkamp, Peter
95
Kumar, Vikas
91
Dwivedi, Yogesh Kumar
90
Ghosh, Saibal
90
Khare, Arpita
85
Ivanov, Dmitry
84
Buckley, Peter J.
83
Narayan, Paresh Kumar
82
Kamaiah, Bandi
81
Shankar, Ravi
79
Lusk, Jayson L.
78
Paul, Justin
76
Wohar, Mark E.
72
Gierl, Heribert
70
Phau, Ian
70
Chen, Jing
69
McMillan, David G.
68
Grewal, Dhruv
64
Nayga, Rodolfo M.
64
Reddy, Y. V.
64
Görg, Holger
63
Jang, Soocheong
62
Seuring, Stefan
62
Wagner, Stephan M.
61
Egger, Peter
60
Apergēs, Nikolaos
59
Kumar, Anil
59
Driffield, Nigel L.
58
Rangarajan, Chakravarthi
58
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International journal of hospitality management
30
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Journal of hospitality marketing & management
6
Cornell hospitality quarterly : CQ
5
International journal of contemporary hospitality management
5
Journal of service management
4
The Cornell hospitality quarterly
4
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
The journal of product & brand management
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Psychology & marketing
2
Services marketing quarterly
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
European journal of marketing
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of revenue management : IJRM
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of communication management
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
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ECONIS (ZBW)
156
Showing
1
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10
of
156
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
4
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
5
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
10
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
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