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~language:"deu"
~language:"eng"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand extension"
~subject:"Ghana"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand extension
Ghana
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Theorie
63
Theory
63
Marktforschung
61
Marketing
60
Consumer behaviour
57
Market research
56
Marketingmanagement
50
Marketing management
43
Business-to-business marketing
42
Deutschland
41
Germany
40
Marketingtheorie
39
Relationship marketing
39
Beziehungsmarketing
38
Marketing theory
37
Investitionsgütermarketing
31
India
30
Indien
29
Lieferantenmanagement
24
Supplier relationship management
24
Brand management
23
Markenführung
23
Internationales Marketing
21
International marketing
20
Brand image
13
Markenimage
13
Marketingforschung
13
Electronic Commerce
12
USA
12
Green marketing
11
United States
11
Customer satisfaction
10
E-commerce
10
Lehrbuch
10
Online-Marketing
10
Öko-Marketing
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German
English
Author
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Alavi, Ali
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Homburg, Christian
69
Mattila, Anna S.
62
Wiedmann, Klaus-Peter
60
Huber, Frank
58
Kleinaltenkamp, Michael
55
Bauer, Hans H.
52
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Herrmann, Andreas
48
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Bang, Nguyen
39
Sharma, Piyush
39
Dwivedi, Yogesh Kumar
38
Gierl, Heribert
38
Usman, Osly
38
Svensson, Göran
37
Walsh, Gianfranco
37
Ko, Eunju
36
Pelsmacker, Patrick de
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Romaniuk, Jenni
33
Vrontis, Demetris
33
Mittal, Vikas
32
Swoboda, Bernhard
32
Cova, Bernard
31
Dens, Nathalie
30
Sreejesh, S.
30
Woodside, Arch G.
30
Balaji, M. S.
29
Dawes, John
29
Sheth, Jagdish N.
29
Chintagunta, Pradeep K.
28
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
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ECONIS (ZBW)
107
Other ZBW resources
1
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108
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
4
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
5
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
6
Social media,
marketing
practices, and consumer behavior
Erragcha, Nozha
;
Babay, Hanene
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 27-45)
.
2020
Persistent link: https://www.econbiz.de/10012241968
Saved in:
7
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
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