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~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~person:"Ko, Eunju"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Indien
Kapitaleinkommen
Konsumentenverhalten
Wirkungsanalyse
Consumer behaviour
121
Lieferkette
90
Supply chain
90
Theorie
57
Theory
57
Advertising effects
49
Werbewirkung
49
Risikomanagement
46
Risk management
46
Brand management
35
Markenführung
35
Brand image
31
Markenimage
31
Fashion
30
Mode
30
Advertising
29
Deutschland
29
Germany
29
Luxury goods
28
Luxusgüter
28
Marketing management
26
Marketingmanagement
26
Werbung
26
Beziehungsmarketing
25
Markenartikel
25
Relationship marketing
25
Coronavirus
22
Lieferantenmanagement
20
Supplier relationship management
20
ripple effect
20
Internet marketing
17
Online-Marketing
17
supply chain resilience
17
Digitalisierung
15
Digitization
15
Disruption management
15
South Korea
15
Störungsmanagement
15
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Undetermined
50
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Article
129
Book / Working Paper
3
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Fallstudie
Handbook
No longer published / No longer aquired
Statistik
Thesis
Aufsatz in Zeitschrift
131
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
1
Bibliografie enthalten
1
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1
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Gierl, Heribert
Ivanov, Dmitry
Ko, Eunju
Gupta, Rangan
164
Han, Heesup
118
Tiwari, Aviral Kumar
107
Zaremba, Adam
107
Mattila, Anna S.
99
Nunnenkamp, Peter
95
Ghosh, Saibal
91
Khare, Arpita
85
Narayan, Paresh Kumar
84
Buckley, Peter J.
82
Kamaiah, Bandi
81
Paul, Justin
77
Lusk, Jayson L.
76
Phau, Ian
76
Dwivedi, Yogesh Kumar
72
Wohar, Mark E.
72
McMillan, David G.
69
Nayga, Rodolfo M.
67
Kumar, Vikas
66
Görg, Holger
65
Reddy, Y. V.
64
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
62
Jang, Soocheong
62
Septianto, Felix
62
Apergēs, Nikolaos
60
Belk, Russell W.
60
Egger, Peter
60
Driffield, Nigel L.
59
Rangarajan, Chakravarthi
58
Sen, Kunal
58
Bouri, Elie
57
Herrmann, Andreas
57
Jain, Pramod Kumar
56
Kumar, Satish
56
Singh, Tarlok
55
Sehgal, Sanjay
53
Xuan Vinh Vo
53
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Journal of business research : JBR
25
Marketing : ZFP ; journal of research and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Transportation research / E : an international journal
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing : emerging markets
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
132
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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