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~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"EU-Staaten"
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Consumer behaviour
EU-Staaten
Konsumentenverhalten
40
Theorie
28
Theory
28
Advertising effects
23
Werbewirkung
23
Advertising
17
Marketing management
17
Marketingmanagement
17
Brand image
13
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13
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13
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German
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Gierl, Heribert
Han, Heesup
96
Mattila, Anna S.
80
Phau, Ian
59
Huber, Frank
55
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
47
Jang, Soocheong
46
Bauer, Hans H.
43
Hollebeek, Linda D.
42
Khare, Arpita
41
Swoboda, Bernhard
40
Afonso, António
39
Verhoef, Peter C.
38
Walsh, Gianfranco
38
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
34
Herrmann, Andreas
34
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Septianto, Felix
32
Vrontis, Demetris
32
Welfens, Paul J. J.
32
Rajagopal
31
Usman, Osly
31
Foxall, Gordon R.
30
Melewar, T. C.
30
Schramm-Klein, Hanna
30
Grunert, Klaus G.
29
Hyun, Sunghyup Sean
29
Sarkar, Abhigyan
29
Wu, Luorong
29
Dawes, John
28
Paul, Justin
28
Pelsmacker, Patrick de
28
Rahman, Zillur
28
Wong, IpKin Anthony
28
Wyplosz, Charles
28
Diamantopoulos, Adamantios
27
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Marketing : ZFP ; journal of research and management
17
Der Markt : international journal of marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Marketing : journal of research and management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Cutting edge international research
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
40
Other ZBW resources
1
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
7
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
8
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
9
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
Saved in:
10
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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