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~language:"deu"
~person:"Lips, Peter"
~subject:"Germany"
~type_genre:"Non-commercial literature"
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Germany
Brand
4
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4
Markenartikel
4
Markenpolitik
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Brand management
2
Marke
2
Markenführung
2
Erfolgsfaktor
1
Markenbekanntheit
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Shareholder Value
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Lips, Peter
Bauer, Hans H.
4
Huber, Frank
4
Drees, Norbert
2
Mäder, Ralf
2
Müller, Stefan
2
Oberhammer, Clemens
2
Regier, Stefanie
2
Albrecht, C.-M.
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Bergler, Georg
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Berking, Ines
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Bräutigam, Felix
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Ernst, Andreas
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Feiter, Wolfgang
1
Feldenkirchen, Wilfried
1
Fettes, Werner
1
Fischer, Christian
1
Gauch, Stephan
1
Goeke, Wolfgang
1
Greven, Gunther
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Gröhn, Andreas
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Günther, Thomas
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Heisig, Andreas
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Helmig, Bernd
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Hilger, Susanne
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1
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1
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1
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1
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Gesellschaft zur Erforschung des Markenwesens
4
Markendialog <3, 1999, Frankfurt, Main>
1
Markendialog <6, 2002, Frankfurt, Main>
1
Markendialog <8, 2004, Frankfurt, Main>
1
Markendialog <9, 2005, Frankfurt, Main>
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ECONIS (ZBW)
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
Lips, Peter
(
revision
)
-
2005
Persistent link: https://www.econbiz.de/10002934154
Saved in:
2
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
Lips, Peter
(
revision
)
-
2004
Persistent link: https://www.econbiz.de/10002216476
Saved in:
3
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
Lips, Peter
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001683058
Saved in:
4
Warum sind Marken erfolgreich? : [Markendialog Februar 1999]
Lips, Peter
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001619339
Saved in:
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