Wie entstehen starke Marken? : [Markendialog Februar 2005]
[GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips]
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Lips, Peter (revision) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <9, 2005, Frankfurt, Main> (contributor) |
| Publisher: |
Wiesbaden : GEM |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Deutschland | Germany | Markenpolitik | Marke |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 177 S. zahlr. Ill., graph. Darst. 21 cm |
|---|---|
| Conferences: | Markendialog ; 9 (Frankfurt/M:) : 2005.02.24 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Enth. 3 Beitr. Erscheint: Juni 2005. - : EUR 10.00 |
| ISBN: | 3-9809657-1-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002934154