Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
[GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips ...]
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Lips, Peter (contributor) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <6, 2002, Frankfurt, Main> (contributor) |
| Publisher: |
Wiesbaden : GEM |
| Subject: | Markenartikel | Brand | Shareholder Value | Shareholder value | Deutschland | Germany | Unternehmen | Wertorientiertes Management | Markenpolitik | Markenbekanntheit |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 173 S. Ill., graph. Darst. |
|---|---|
| Conferences: | Markendialog ; 6 (Frankfurt, Main) : 2002.02.28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001683058